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About Us | Creative Wealth Systems
Our Story

We Built the System
We Wish We Had
When We Started.

Creative Wealth Systems was born from a simple belief — that home-based business owners deserve the same tools, systems, and strategies that big companies use to scale. You just need someone to hand them to you the right way.

6-Fig
Our goal for you
2
Founders who get it
1
Platform. Everything.
Phylicia Daniel
Leah Woods
Built for 6-Figure Growth
Phylicia & Leah — CWS Founders
Our Mission
$100K+
The threshold we're
helping you cross
Our Mission

We're on a Mission to
Take You Past 6 Figures

"The gap between a struggling small business and a thriving 6-figure business isn't talent — it's systems, strategy, and the right tools."

Too many home-based business owners are working harder than anyone they know — and still not seeing the income that reflects it. Not because they aren't good at what they do. But because nobody ever taught them the business side of business.

Creative Wealth Systems was built to change that. We created one platform that gives you the website, the CRM, the email marketing, the automations, the funnels, and the training — everything you need to run and scale a real business from wherever you are.

Marketing that works while you sleep Automated systems that capture leads, nurture prospects, and convert clients 24/7.
Systems that scale with you Not just tools — a fully connected platform that grows as your business grows.
Training that actually makes sense Self-paced onboarding that meets you where you are, no tech background required.
Meet the Founders

The People Behind the Platform

Two women. One shared vision. A platform built from real experience building businesses from the ground up.

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Phylicia Daniel
Phylicia Daniel
Co-Founder & CEO

Phylicia Daniel is a business strategist, systems architect, and the driving force behind Creative Wealth Systems. With years of experience helping small and home-based business owners build real structure into their operations, Phylicia knows firsthand what it takes to go from scrapping for clients to running a business that generates consistent, scalable income.

Her passion is making the complex simple. She's spent years breaking down the marketing systems, automation strategies, and business frameworks that most entrepreneurs never get access to — and she built CWS to put all of it in one place, at a price that actually makes sense for where most businesses are starting.

"I've been the person working midnight hours wondering why it wasn't clicking. I built CWS so no one else has to figure it out the hard way." — Phylicia

Business Strategy Systems & Automation Marketing Small Business Growth
Leah Woods
Leah Woods
Co-Founder & COO

Leah Woods is an operations expert, brand builder, and the steady hand that turns big ideas into real, working systems. As Co-Founder and COO of Creative Wealth Systems, Leah brings a rare combination of creative vision and operational precision that shows in every part of the platform — from how it looks to how it runs.

Leah has worked with creatives, coaches, beauty professionals, and local business owners at every stage — helping them move past the chaos of doing everything manually and into a world where their business actually runs like one. She understands that the jump to 6 figures isn't just about more clients — it's about building the infrastructure to handle them.

"Growth without systems just creates overwhelm. We give you both the tools and the roadmap." — Leah

Brand Development Operations Creative Direction Client Experience
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What We Stand For

The Values That Drive Everything We Do

Access for Everyone
Enterprise-level tools shouldn't only be available to enterprise budgets. We believe every home-based business deserves access to the same systems that power 7-figure companies — at a price that works for where you are right now.
Growth With Intention
We're not interested in busy work or vanity metrics. Everything we build — every tool, every training, every feature — is designed with one question in mind: does this actually help a small business owner make more money and reclaim their time?
No One Left Behind
That's why training is included with every single plan. You should never feel like you're on your own. We walk you through the platform, the strategy, and the execution — so the tools actually get used and the results actually happen.
One Platform, Zero Chaos
Juggling five different subscriptions, logins, and tools creates confusion and costs money. We built CWS to be the one place where your website, marketing, CRM, payments, and automation all live together — so you can focus on your business, not your tech stack.
Radical Transparency
No hidden fees. No locked features. No gotcha pricing. What you see is what you get. We tell you exactly what's on each plan, exactly what add-ons cost, and exactly what you'll receive — before you ever click subscribe.
Built by Builders
We didn't build CWS from a boardroom. We built it from experience — the same experience of starting with nothing, figuring out marketing from scratch, and slowly building something that works. That perspective is in every decision we make.
Who We Serve

If You Run a
Home-Based Business,
This Was Built for You.

We specifically built Creative Wealth Systems for the business owner who is doing the work, wearing every hat, and ready to stop guessing and start scaling.

"Most small business owners don't have a hustle problem. They have a systems problem. We solve that."

Whether you're a coach running sessions from your home office, a beauty professional taking bookings from your phone, a florist building a clientele from your garage, or a creative juggling clients across Instagram and email — you are exactly who we built this for.

The 6-figure threshold isn't a myth. It's a milestone that becomes possible when you stop duct-taping systems together and start operating like the CEO you already are.

Coaches & Consultants
Build your funnel, sell your programs, and automate your entire client journey.
Beauty Professionals
Fill your books with automated booking, reminders, and reputation tools.
Course Creators
Launch courses, build communities, and create recurring revenue from your expertise.
Local & Home-Based
Get found online, collect reviews, and run your business like a real company.
How We Guide You

Our Approach to Getting You to 6 Figures

We don't just hand you software. We give you a proven pathway — the systems, strategies, and support to actually cross the threshold.

1
Foundation
Build your professional presence
Every 6-figure business starts with looking and operating like one. We get you online with a professional website, a branded presence, and a CRM that captures every lead — so nothing falls through the cracks. This is the foundation that everything else is built on.
2
Marketing
Market consistently without burning out
The number one thing holding most small businesses back from 6 figures is inconsistent marketing. We give you email campaigns, SMS sequences, social planning tools, and automation workflows that keep you in front of your audience — without requiring you to show up manually every single day.
3
Systems
Automate the work that's keeping you stuck
Funnels, workflows, triggers, and pipelines — these aren't buzzwords, they're the infrastructure of a scalable business. We build the systems that move your prospects from awareness to paying client without you having to manually chase everyone down.
4
Scale
Build the infrastructure for 6 figures and beyond
Courses, memberships, communities, affiliate programs — the tools that let you make money beyond 1-to-1 client work. Once your foundation and marketing systems are in place, we help you build the revenue streams that make 6 figures not a ceiling, but a floor.
Ready to Work With Us?

Let's Get Your Business
Past 6 Figures
Together.

Phylicia, Leah, and the entire CWS team are ready to help you build the marketing and systems that will change your business. Start with any plan — training is included and we're with you every step of the way.

View Plans & Pricing → Explore Add-Ons

The all-in-one platform built for creative entrepreneurs and local businesses ready to grow, automate, and thrive.